American Giant In The Press American Giant In The Press

This Is the Greatest Hoodie Ever Made

There is really no comparison between American Giant’s hoodie and the competition. It looks better and feels substantially more durable—(Bayard) Winthrop says it will last a lifetime. When you wear this hoodie, you’ll wonder why all other clothes aren’t made this well. And when you hear about how American Giant produced it, it’s hard not to conclude that one day, they all may be.

Even if you aren’t a fan of sweatshirts, American Giant’s business model is worth watching. Like American Apparel, the company has staked its brand reputation on making its clothes in this country. But American Giant’s rationale isn’t merely a patriotic one. Winthrop argues that by making clothes in America, he can keep a much closer eye on the quality of his garments, and he can make changes to his line with much more flexibility. An Asian manufacturer wouldn’t have been able to do all of the custom, intricate work that American Giant’s clothes required.

The upshot of this model is not only a revival of American manufacturing—you also get better garments at competitive prices.
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