Associate Marketing Manager

Location: AG HQ: San Francisco, CA.

Position Overview

The Associate Marketing Manager is part of the American Giant Marketing team reporting to the Director, Paid & Earned Media. The Associate Marketing Manager will play a crucial role in the development and execution of American Giant marketing campaigns with a focus on paid placements of earned media, search marketing and re-targeting. Additionally, this role will support overall digital marketing analytics. The Associate Marketing Manager will manage daily, weekly and monthly budget/vendor reports, assist in managing and reporting of multiple paid marketing campaigns.

Essential Job Functions

  • Leverage Outbrain, Taboola and Social channels like Facebook, Twitter, LinkedIn etc. to distribute AG content and increase awareness among publishers
  • Manage paid content distribution campaigns and provide daily performance daily, weekly and monthly performance and budget reports.
  • Perform reporting and analysis of Earned Media paid placements, search, and re-targeting campaigns and channel performance
  • Collaborate with PR and Communications team to develop a compelling content plan to distribute content on paid networks
  • Manage multiple individual campaigns across multiple digital channels, setting CPCs and caps
  • Evaluate campaign and channel performance using key metrics including CTRs, Conversion and CPA
  • Assist writing, reviewing, and optimizing ad copy and other creative assets


  • Strong Excel and Analytics skills
  • Experience with Google Analytics is a must
  • Proficient in MS Word, MS PowerPoint and MS Outlook
  • Understands online media industry-standard analytics
  • Experience with setting up, optimizing and analyzing search engine marketing campaigns on Google AdWords, Bing AdCenter and Yahoo Gemini is essential
  • Bachelor’s degree


  • Experience with Outbrain & Taboola strongly desired
  • Experience with Core Metrics, SQL, Tableau is a plus
  • 3-5 years experience in retail and e-commerce


  • Hands On, Analytical mindset
  • Strong listening, oral and written communication skills
  • Ability to adopt a hands-on analytical approach
  • Self-motivated with the ability to multi-task many projects simultaneously and work effectively within a fast-paced environment
  • Ability to prioritize, work cooperatively and collaborate with cross-functional teams
  • Strong time management skills: able to handle a high volume of simultaneous responsibilities

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