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THE FABRIC

We spent 6 months custom-developing 100% cotton slub fabrics for him and her. Textured look and feel, weighty enough to hold its drape.

THE DETAILS

Best-in-class needlework. Construction that reduces torquing and stretching.

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THE FIT

Two custom silhouettes, tailored to be streamlined and lengthening.

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THE BACKSTORY

Watch to learn more about what makes this T great.

THE PRESS


Why did it take a year to make this T-shirt?

For an entire year, Michelle Allen, American Giant's director of design and merchandising, has been sampling hundreds of fabrics in the hope of creating the perfect T-shirt. She's been rifling through materials, draping cloth, and designing prototypes—which she then tested on dozens of subjects. "She told me that she was staking her entire career on this T-shirt," says Bayard Winthrop, the company's founder and CEO.

"One way the shirts are truly exceptional: the price."

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"American Giant is on a mission to bring manufacturing back to the US, one clothing item at a time."

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"Get Yours Before It Sells Out"

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