American Giant In The Press

This hoodie is so insanely popular
you have to wait months to get it

The insane popularity of a single sweatshirt has forced its maker to expand into four new factories within the last year just to meet the soaring demand.

The zip-up hoodie, made by San Francisco startup American Giant, costs $89. It had been on the market for 10 months when a December 2012 Slate article declared it "the greatest hoodie ever made" and suddenly sales exploded.

The pace of growth was so rapid that back-order waits grew to as long as four months. But people continued placing orders regardless of the wait. READ FULL ARTICLE

BEST SELLER

Classic Full Zip For Men
$89.00 | More Colors

Shop Men's

Classic Full Zip For Women
$89.00 | More Colors

Shop Women's

MADE IN USA

We're striving to make
the best clothes on the market
in the USA.

READ MORE

DON'T GET
COMFORTABLE

It's not just a tagline.
It's the ethos that drives us.

READ MORE

LIFETIME
WARRANTY

We stand behind our product.
Free returns—any item, any
reason, any time.

READ MORE