American Giant In The Press American Giant In The Press

This hoodie is so insanely popular
you have to wait months to get it

The insane popularity of a single sweatshirt has forced its maker to expand into four new factories within the last year just to meet the soaring demand.

The zip-up hoodie, made by San Francisco startup American Giant, costs $89. It had been on the market for 10 months when a December 2012 Slate article declared it "the greatest hoodie ever made" and suddenly sales exploded.

The pace of growth was so rapid that back-order waits grew to as long as four months. But people continued placing orders regardless of the wait. READ FULL ARTICLE

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