An American Icon Comes Home
When we launched our Frontier Flannel one year ago, yarn-dyed flannel hadn’t been made domestically in over 40 years. To bring it back, we partnered with the best American producers. Tapped into decades of experience. Stood up a supply chain that hadn’t produced flannel in decades. It’s flannel made the way it used to be: with art, grit, and care.learn more
Why Yarn Dye Matters
The first step of American made flannel is yarn-dyeing. To make a quality, consistent plaid is hard, but the work we put into it represents the change we’re trying to create.
A supply chain of people
We believe proximity drives quality, from the farmers that grow our cotton to the cut and sew teams that assemble the final product. That when we get close to the people of our supply chain, we make a better product and strengthen those communities. Through something as simple as buying a flannel shirt, you can change more than just your clothes.