Evolve

A T-shirt can be made so cheap as to be disposable. So why
put in labor-intensive features like best-in-class needlework
and complex construction? Because we think the consumer
—and American Made—deserves better: a product we can
make and wear with pride.

We missed the quality of T-shirts of our youth and weren’t
satisfied with the options on the market. We spent 6 months
developing a custom slub fabric that has an amazing texture
and weight, then built the shirt to reduce the torquing and
stretching that plagues most of today’s Ts.

China. Bangladesh. Indonesia. Serviceable T-shirts in
massive numbers land at the docks every day. That’s why
we had to do better, push our design to the limit to
make it worth making here.

Evolve

A T-shirt can be made so cheap as to be disposable. So why
put in labor-intensive features like best-in-class needlework
and complex construction? Because we think the consumer
—and American Made—deserves better: a product we can
make and wear with pride.

We missed the quality of T-shirts of our youth and weren’t
satisfied with the options on the market. We spent 6 months
developing a custom slub fabric that has an amazing texture
and weight, then built the shirt to reduce the torquing and
stretching that plagues most of today’s Ts.

China. Bangladesh. Indonesia. Serviceable T-shirts in
massive numbers land at the docks every day. That’s why
we had to do better, push our design to the limit to
make it worth making here.

Evolve

A T-shirt can be made so cheap as to be disposable. So why put in labor-intensive features like best-in-class needlework and complex construction? Because we think the consumer—and American Made—deserves better: a product we can make and wear with pride.

We missed the quality of T-shirts of our youth and weren’t satisfied with the options on the market. We spent 6 months developing a custom slub fabric that has an amazing texture and weight, then built the shirt to reduce the torquing and stretching that plagues most of today’s Ts.

China. Bangladesh. Indonesia. Serviceable T-shirts in massive numbers land at the docks every day. That’s why we had to do better, push our design to the limit to make it worth making here.