Role: Content Creator
Department: Creative


American Giant is the established leader in the American Made apparel category. This is a unique opportunity to be a key component in the effort to drive our company to be the next great American brand. Candidate must be scrappy and self-driven, have a creative instinct, and project management capability. This role will be on the front-line of interaction with our community and will be an integral part of bringing the American Giant brand to life.

The Content Creator is responsible for all aspects of video content ideation and execution for American Giant. We are looking for someone to help us capture, edit, and execute video content while maintaining our brand aesthetic through forward thinking video content. You will report directly to the Art Director to communicate and execute key ideas, while partnering with the Marketing and the Ecomm teams to fulfill requirements. You will help define best practices and maintain archived footage for future PR requests. You will also assist in all manners of season production including additional photo related assignments. 


  • Ideate and execute video concepts
  • Capture quality product lifestyle footage, interviews, audio, b-roll, live events, etc.
  • Create short advertising video for paid media channels
  • Create short lifestyle video for targeted products 
  • Create video for social assets
  • Coordinate archive requests for PR
  • Organize video shoots and other production activities
  • Organize video capture and maintain footage archive
  • Ability to edit quickly but have a keen eye for detail
  • Be creative, bringing energy and ideas to the brainstorming and creative process
  • Maintain equipment
  • Work with the marketing and ecomm teams to coordinate and execute key product campaign launch assets


  • Style and creativity
  • Experience shooting in variety of digital capture formats: DSLR, iPhone, drone
  • Experience in Adobe Creative Suite
  • Proficient in editing (preferably Premiere)
  • Experience in color grading
  • Experience in After Effects and/or Illustrator a plus
  • Experience in Capture One a plus
  • Proven ability to shoot and edit
  • Strong highlight reel that reflects skill in cinematography and editing
  • Effective in working under tight deadlines, prioritizing issues, managing concurrent assignments
  • Attention to detail
  • Great communication skills
  • Team player and willingness to learn
  • Be able to work extended hours as needed for projects
  • Travel when necessary for projects
  • Self motivated
  • Proactive, reliable, and responsible
  • Maintain professional, positive, and supportive work environment
  • Professional in interacting with models, talent, staff, ambassadors
  • Ability to work effectively and swiftly in a fast-paced, startup environment
  • Ability to work under pressure and take feedback constructively
  • Excellent communication skills in English 
  • Competent presentation skills 



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