Job Title: Product Marketer
Department: Creative
Reports to: VP Creative & Brand Marketing


At American Giant, we're building a team of challengers and hustlers dedicated to rejecting the status quo. We endeavor to inspire people to take action and to do something that matters to them. We celebrate doing, striving and pushing through. Inaction is the enemy.

In the role of Product Marketer, you will support the VP of Creative & Brand Marketing in creating briefs, key product positioning, and marketing messages and strategies for all American Giant product and brand initiatives. We are looking for someone who will take charge developing the key customer facing messaging and give structure and organization to our product and brand initiative launches.


The primary duties and responsibilities of this position include, but are not limited to:

  • Create customer facing product positioning and marketing messages based on briefs from product and merchandising team
  • Write briefs for marketing strategies and tactics for key product, brand, and retail launches
  • Manage alignment of marketing strategies and deliverables across cross-functional GTM partners
  • Project manage key launches from briefing through the tactical execution across the company
  • Leverage and develop new customer insights to develop innovative approaches to reach our customers
  • Set copywriting strategy and overview for all launches
  • Copywriting to support product launches and activations (i.e. website, catalog, emails)
  • Manage and lead associate team member to assist in all product marketing efforts
  • Work closely with VP of Creative and creative leadership team


  • 2+ years equivalent work experience
  • Excellent verbal and written communication skills
  • Experience in consumer products, ideally apparel or accessories
  • Ability to write clear, concise, insights driven briefs
  • Highly organized and excellent time/calendar management
  • Strong interpersonal and leadership skills
  • Problem solving mindset and ability to adjust based on last minute changes/requests
  • Works well independently and in a team environment; self-starter

Please provide a resume and a cover letter expressing why you are interested in working for American Giant by emailing us directly at 

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