We started American Giant with a simple goal:
make exceptional clothes in the USA,
and offer them at a fair price.
Industry “experts” told us it wouldn’t work. We ignored them. Why?
We were fed up with the status quo.
We were inspired by the innovators and doers around us who were shaking up whole industries
with big ideas and relentless hard work. They see opportunity where others see impossibility.
They don’t accept no for an answer, and dive into the deep end head first.
Our tagline “Don’t get comfortable” is
about that drive — a resolve to do better.
The Giants we admire do different things, but they all embody that spirit.
They live optimism and grit every day.
We want to build their uniform.
COMFORTABLE NEVER DARES TO BE GREAT
DON'T GET COMFORTABLE ®
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