AMERICAN GIANT IS DRIVEN BY A SIMPLE IDEA:

MAKE THINGS BETTER
MAKE BETTER THINGS

WE, THE
DISSATISFIED

Maybe, like us, you’ve looked around and not liked what you’ve seen. Mega-corporations, obsessed with handing profits over to shareholders, grow bigger and bigger, churning out cheap stuff that leaves us all feeling empty. Meanwhile, working people are left behind. Communities hollow out. And junkyards fill with all that stuff. Maybe, like us, you’ve wondered if there is a better way. If you can do something to make things better. And where you might start.

INVEST IN
CLOTHES THAT
MATCH YOUR VALUES

American Giant was founded in a moment of opportunity: where our dissatisfaction with the way clothes were made, met new technologies that enabled smaller supply chains and selling directly to people like you over the internet. We jumped, confident in our belief that, through American ingenuity and innovation, we could go against the current and do better. We started here: by making a better hoodie (and later jeans, T-shirts and more) with honest, human values built in. So when you buy from American Giant, you invest in our values.

DURABLE
NOT DISPOSABLE

We make clothing that’s durable, not disposable. High quality. Built to last. Straightforward style that endures beyond trends. Unlike most stuff you can buy, it's made to be worn—not end up in a landfill.

SIMPLE
NOT COMPLICATED

When things are complicated, what’s right gets murky. Accountability is lost. Simple cuts through that. We make our clothes in the USA because keeping things local means we can understand our whole supply chain. We think it’s better than a T-shirt that’s criss-crossed the globe, chasing the cheapest way to do things.

COMMUNITIES
NOT SHAREHOLDERS

Everything we make is made possible by a supply chain of people. Towns and communities at every step. They touch the product, make it better and in turn are supported and strengthened. They gain skills and opportunity. Their communities are revitalized. It’s a virtuous cycleof good and humanity. All from a T-shirt.

STAND WITH US

When you choose American Giant, you're taking a stand for hard-working people, for local communities, for quality clothes made to last, for a new kind of conscious consumerism, for small changes that add up to something big.

We believe better is possible. That through optimism and work ethic we can get there. Start here.