IN THE PRESS
MADE IN USA: BRINGING MANUFACTURING JOBS BACK TO THE HOMELAND
"Winthrop set about bringing back manufacturing jobs the old-fashioned way:by creating them...He started his own clothing company with a big name – American Giant – and an even bigger goal:making everything, from start to finish, in the United States."
MADE IN THE USA: INSIDE ONE COMPANY'S ALL-AMERICAN SUPPLY CHAIN
“[American Giant] was launched in 2012 with a single product, a high-quality cotton hoodie, and has since become a poster child for the artisanal manufacturing now beloved of both politicians and millennial consumers."
IT TOOK ALMOST A DECADE TO DESIGN AMERICAN GIANT'S FIRST BLUE JEANS
"The long, winding road toward finishing the jeans illuminates how difficult it can be to design and manufacture durable clothes in an industry that has been largely driven by the enormous fast-fashion conglomerates for the last two decades."
I CAN'T STOP WEARING THESE $69 TREGGINGS THAT "FLATTER EVERY BODY TYPE"
“I’ve been quite smitten with American Giant’s leggings since their debut and am hardly surprised that [they] keep selling out. They’re truly made to flatter every body type, which I can confirm from personal experience.”
HOW ONE ENTREPRENEUR, NOSTALGIC FOR THE SWEATSHIRTS OF HIS YOUTH, CREATED THE 'GREATEST HOODIE EVER MADE'
“By bringing an artisanal approach to an ordinary garment, Winthrop has proven that innovation—not invention—sets trends. He’s also demonstrated that, fast fashion be damned, consumers are willing to pay for quality and for American-made goods.”
HOW A MADE-IN-AMERICA BRAND IS DEALING WITH THE COVID-19 PANDEMIC
“American-made brands are finding that close relationships and proximity to suppliers and manufacturers — and their ability to be nimble with turnaround times and transportation — are helping manage the economic shock.”
HOW THE OUTSIDE STAFF STAYS COMFY DURING QUARANTINE
“I’m obsessed with this hoodie…It’s everything I dreamed it would be:sturdy and cozy and made of a tough cotton that doesn’t pill or stretch out. I now have a stack of sweatshirts in my closet that I don’t wear anymore, but I sleep, lounge, work, and play in this one.”
WHY THE CEO OF A MADE-IN-AMERICA CLOTHING BRAND SAYS HE DOESN'T NEED TRUMP'S HELP
"the brand has proven that selling American-made clothing can work as long as you make something people want to buy. American Giant found early success with a sweatshirt that was crowned "the greatest hoodie ever made" in 2013, and that success has moved into other categories like women's pants."
5 REASONS WHY AMERICAN GIANT IS THE NEW LEVI STRAUSS: BACK TO BASICS ON AMERICAN BASICS
"This explosive growth, which has allowed a niche start up company who sold sweatshirts off their website to grow to the point where they are taking on giants like the Gap and American Apparel within 4 years, has left the fast fashion industry scratching its head."
HOW THE INTERNET IS BANKROLLING THE WORLD'S BEST HOODIES — AND REBOOTING U.S. MANUFACTURING
“When you pull the money out of the supply chain and the distribution chain and put it into the product, you actually end up with a better product that can please the customer at a comparable price,” (Randy) Komisar says. “The jobs that we’re reassembling in the United States are better paying jobs making stuff and being able to do that with a quality and satisfaction that garners respect.”
DENIM KILLER: AMERICAN GIANT JUST CREATED THE FIRST REAL LEGGINGS DESIGNED TO REPLACE YOUR JEANS
"It’s possible that Silicon Valley has rubbed off on AG. Like its tech firm neighbors, the brand approaches product development from a critical thought process:“What problems need fixing, and how can we make our products better than what’s currently on the market?”
NEXT FOR AMERICAN GIANT: THE GREAT T-SHIRT
“When the company was launched in 2012, it was based on the belief in the validity of U.S. manufacturing and the supply chain,” said Winthrop, an entrepreneur who has headed a number of manufacturing and consumer-products businesses, including accessories and apparel company Chrome Industries before opening American Giant. “The object was to create the next great American brand. The challenge was to strike the right balance between quality and price without deviating from our standard of only using U.S. production.”
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